User analysis for household energy storage products
2023.04←2022.09
My main research objects are the installation and users of home energy storage (possibly equipped with photovoltaics). The research objects are concentrated in the United States and Germany. Based on some business conclusions produced for the company, I personally formed this view on energy storage products:
It is a product that is urgently needed and can be used as backup power when there is no electricity due to wars, disasters, etc. The purchase consumption stimulated by rigid needs is not small.
The product creates a new consumer trend:
This consumer trend is formed by giving a vision of the future - realizing a return on household investment through light storage and making a sustainable contribution to environmental protection - which is more like a purchase stimulus than a motivation. An unverified guess is that at the moment of purchase, conformity is the motivation for purchasing; repurchase after actual use is more like achieving the desired effect, believing and using this as the motivation to pay.
Geek users now have a new product that they can disassemble, evaluate, and DIY, which gives many early users the opportunity to create together.
I prefer to call such products "toys" for a small number of middle- and upper-class people. After productized packaging and brand upgrades, energy storage has a higher premium and is a consumer product for some people who pursue freshness. Especially when I went to Syria, I had a stronger contrasting feeling - in a country that does not have 24-hour power supply, energy storage is an urgent need. They have very cheap alternatives, and branded energy storage products are just decorations in stores.
Products will always have nice-to-have extensions of some intelligent functions. Intelligence is a common trend, so it seems that all electronic products must be "smart" by default. Of course, for energy storage products, current intelligence only realizes automation such as automatic jumps and scheduled jumps. More scene intelligence such as more extreme power-saving solutions and smarter circuit jump solutions ensure the use of high-power electrical appliances. There is still a small part that can be explored in terms of the refreshing feeling of voice. Only a small part is nothing to do? I can't help but wonder.
It may have some interesting ways to play in the future, such as being tied to currency, let’s take a look.
The content of this job only made some small improvements to a certain skill that I had scored 70 points in the past to reach 80-90 points. Of course, the operation of this society only requires the participation of each individual's skills. So I didn't last long.
Returning to the original intention of choosing this job, I want to go to a rising industry where technology has just been commercialized, to understand how technology-driven products create demand and commercialize them. Compared with previous EEG products, EEG technology is not very mature (acquisition technology is unstable) and cannot directly solve the problem (only monitoring); it is indeed very painful for me who want to commercialize it. I think I have the answer now. Achieving purchase incentives through vision and leveraging bandwagon should be the key to achieving initial sales of your product.
我的主要研究对象是家庭储能（可能配套光伏）的安装与使用者。研究对象集中于美国及德国。出了为公司产出的一些业务结论，我个人对储能产品形成了这样的观点：
它是刚需产品，在因战争、灾害等导致的没有电的情况下备电使用。由刚需刺激的购买消费量不小。
产品创造了一种新的消费趋势：
这种消费趋势通过给未来愿景而形成——通过光储实现家庭投资回报，为环保可持续贡献——这更像是购买刺激，而非动机。一种没有验证的猜测是：在购买的时刻，从众才是购买动机；实际使用后的复购，才更像是达成愿景效果，相信并以此为动机买单。
极客用户们又有了新产品可以拆卸、测评、DIY，这倒是给了不少前期用户共创的机会。
我更愿意称这样的产品为小部分中上阶层的“玩具”，储能在经过产品化的包装及品牌升级后，溢价更高更为一部分追求新鲜的人们的消费品。尤其在我去叙利亚的时候有更强烈的对比感受——非24小时供电的国度，储能是刚需，他们有非常廉价的替代方案，有品牌的储能产品只是商店里的摆设。
产品总会nice-to-have的延伸智能化功能，智能化是一种普遍趋势，故好像所有的电子产品默认了一定都要打造“智能”才可以。当然对储能产品而言，现在的智能只是实现自动跳转、定时跳转等自动化，更多的场景智能比如更极致的省电方案、更智能的电路跳转方案以保证大功率电器使用、语音的爽感等，还有一小部分可以挖掘。仅一小部分就没得做了？我不禁怀疑。
以后它可能会有一些有趣的玩法，比如与货币绑定，让我们看一看再。
这份工作内容只对我过去的某项70分技能做了一些达到80-90分的小提升。当然这个社会的运行也只要每个个体一份技能参与即可。于是我并没能坚持很长时间。
回归到选择这份工作的初衷，我想去一个技术刚能够被商业化应用的朝阳行业，去了解技术驱动的产品怎么创造需求并商业化。对比之前做脑电的产品，脑电技术并没有十分成熟（采集技术不稳定），并不能直接解决问题（只监测）；确实是让想做商业化的我十分痛苦。我想我现在有了答案，通过愿景实现购买刺激及利用从众跟风，应该是实现产品初期销售的关键。
When making products at different stages of technology maturity, of course I like the time when the technology is just beginning to mature and can be commercialized!
Brain-computer
Newable energy
AIGC
Digital platform