EEG product 0-1

2022.09←2021.11

Starting from scratch to make the hardware for EEG acquisition products, I divided the product into modules as shown below:

The biggest difficulty of this hardware product is several problems at the scalp collection site:

  • including hair blocking the contact with the scalp, insufficient packaging and pressure of the EEG cap, and the influence of the surrounding environment causing the electrodes and scalp to be unable to fully contact each other. The noise is high;

  • the conductivity of different electrode materials has different effects. Collect signal strength;

  • unclean hair caused by electrode material, wrapping pressure and wearable discomfort affect the user experience.


These three problems are currently like an impossible triangle that cannot be solved at the same time:

  • the ideal angle of entry should be that the conductive material has good conductivity, can penetrate hair, and does not require cleaning (disposable use is of course more in line with current consumption) (users’ expectations for cleaning products);

  • in order to prioritize user experience, the compromise that can be made is to change the electrode collection position. The positions behind the ears and in front of the forehead are the main collection positions defined by mature products in the market.


It is not difficult to determine the data transmission and battery modules of ordinary hardware products. When the scene is clear, it can be quickly defined through simple calculations.


I finally gave up on this product because it did not have enough commercial viability:

  • as a monitoring product, it can only provide data insights and reflections from a data perspective, but cannot actually solve the problem;

  • the two most mature products on the market are for sleep and attention. Parents may pay for monitoring and attention monitoring. There are too many alternative products for sleep monitoring. Doing sleep research solely from the perspective of EEG

  • is too simple and complicated; body alarms play a role, and cardiac arrest monitoring is obviously more important than brain activity monitoring. , and should be used more at home, as can be seen from the ICU machines;

  • microcurrent stimulation, which may have emotional and cognitive treatments, is still in the laboratory research stage, and will definitely be a toB product when mature.

从0开始做EEG采集产品的硬件,我将产品分为如下图的模块进行:


这个硬件产品最大的难点是头皮采集处的几个问题

  • 毛发对头皮接触的阻碍、脑电帽包裹及压力不够,周围环境影响导致电极和头皮无法充分接触噪声大;

  • 不同的电极材料导电率不同影响采集信号强弱;

  • 电极材料造成的头发不清洁,包裹压力及可穿戴的不舒适影响使用体验。


这三个问题目前像不可能三角,无法同时被解决:

  • 最理想的切入角度应该是导电材料既有良好的导电旅、能穿透毛发、同时又不需要清洁(一次性使用当然更符合现在消费者对清洁产品的期望);

  • 为了用户体验优先,能够进行的折衷则是改变电极采集位置,耳后、额前位置是现在市场成熟产品定义的主要采集位置。


普通硬件产品的数据传输和电池模块并不是很难决定,在场景明确的情况下,通过简单的计算,都可以快速定义。


我最终放弃这个产品是因为它没有足够的商业可行性:

  • 作为监测产品,它只能从数据角度提供数据洞察与反思,并不能实际解决问题;

  • 市场最成熟的两种产品作用是睡眠与注意力监测,注意力监测家长可能会买单,睡眠监测的替代产品太多,单一从脑电角度做睡眠研究太过单一与复杂;

  • 身体警报是一个作用,心脏骤停的监测显然比脑活动监测更加重要,也更应该再家庭使用,从ICU的机器中就可以看出;

  • 微电流刺激这些可能起到情绪、认知治疗的手段还在实验室研究阶段,且成熟后一定是toB产品。